E-commerce has become an integral part of modern business, especially in Indonesia, where the growth of internet and smartphone users continues to rise. With numerous e-commerce platforms available, it is essential for business owners to choose the right platform to achieve their goals. This article will compare some of the most popular e-commerce platforms in Indonesia, including Tokopedia, Bukalapak, Shopee, and Lazada, and provide guidance to help you determine which is best for your business.