Most people are immune to the same old ad formats. Banners? Ignored. Video ads? Skipped. But don’t worry—there are still creative ways to make your audience stop and stare.

Why You Need Unconventional Ad Formats

• Digital ad saturation

• Shifting audience behavior

• Importance of visual appeal and interaction

🔥 5 Rarely Used Digital Ad Formats That Have High Impact

1. Playable Ads (Interactive Ads That Can Be Tried Directly)

• Usually used in the gaming industry, but now starting to penetrate e-commerce

• Provide a direct experience before buying

• Case study: Sephora AR try-on

2. Conversational Ads (Chat-Based Interactive Ads)

• Found on WhatsApp, Messenger, and Google Ads

• Enables two-way interaction

• Real-time customization based on user responses

3. Shoppable Video Ads

• Videos that let you shop directly

• Ideal for fashion, beauty, lifestyle

• Integration with e-commerce and payment gateways

4. Gamified Ads (Game Style Ads)

• Combines entertainment with promotion

• Increases time spent and CTR

• Example: Wheel of Fortune, prize quizzes

5. Dynamic Creative Optimization (DCO)

• Ads adapt automatically to users

• Based on location, time, weather, and interests

• More relevant, more engaging

Implementation Strategy

• Tools you can use: Google Studio, Chatlayer, Smartly.io

• A/B testing tips

• Measure performance and optimize