brand logo


Microsite for Bio Link and Its Roles for the Business Marketing

by Admin
Microsite for bio linkmeans a microsite added in the bio part of your social media, in the form of a link. The link is then clicked by your followers or visitors to see the business promotion or new products.
Based on the explanation above, it is clear that Microsite for bio link is very important for your business. However, you may have not known yet what actually Microsite is. A microsite is a mini website for a certain business purpose. It is only used for particular promotions or for launching new products.
Businesses and companies commonly make and use microsites temporarily when they need to campaign products and events. This type of online digital marketing and advertising is very helpful to hype the promotion even more. When the campaign is over, they may delete it or change the content with other promotions.
Microsites are also often separated from the main website of the company. Of course, there are links to connect them. In other words, the microsite has its own URL. So, what are the differences between microsites and main websites? Here is the explanation.
Differences between Microsites and Main Websites
In general, what differentiates both types of websites is the content. Well, it is although the purpose is similar, it is a part of agentie digital marketing.
The main website consists of broader and more general content. On the other, a microsite focuses on one topic only like the launch of a new product, giveaways, and other specific brand promotions.
The components of both website types can be the same. However, some digital marketing teams choose a site with simpler and fewer tools than the main website. It is because a microsite may consist of less content also.
Types of Microsites
Based on characteristics and purposes, microsites have 2 types. They are the temporary and permanent microsites. Well, from their names only, you must know the difference between them. A temporary microsite is the kind of the best online advertising to use temporarily. This type of microsite is for a particular time only.
A temporary microsite is ideal to promote a certain event to conduct soon. Let’s say your company will conduct a birthday event with some giveaways next month, you can use this microsite. Sure, after the event has been done, the site may no longer be accessed. In addition, the site’s name uses the name of the event.
Meanwhile, the permanent microsite is used for a longer time. It functions to promote content regularly. If there have been some new content or promotions, the old ones are commonly deleted.
Indeed, this type of Lapaas digital marketing saves more budgets. But of course, it is more bothering as the administrator must manage to update the site everything a new event will be conducted. For the benefit, this microsite works more effectively to build up brand awareness.
Benefits of Microsite for Bio Link for Your Business
Microsite, undeniably, brings many benefits to your business. That’s why it is reasonable to consider using it to promote any product or event in your company. So, what are the benefits to get from this digital marketing strategy?
First, microsites help you improve branding. Yes, you can use it to improve your brand awareness or the awareness of people toward your brand along with your products. So, it is not exaggerating if this method is applied even by many big companies. Imagine, big and famous brands like Coca-Cola and Channel use microsites as their digital marketing partner.
As a microsite uses its URL, the developer finds it easier to design the website based on the campaign to promote. Besides, it also considers not disturbing your main business promoted on the main company’s website.
Second, microsites also improve the SEO of your main website. Yes, by placing some keywords and focusing on particular topics, the microsite can appear as a unique site on the search engine. This makes your microsite more accessible and it can even be on the first page of popular search engines like Google.
The microsite must also be linked to the main sites including the ecommerce website agency. This strategy encourages visitors to visit the main website through high-quality backlinks of microsites. This is how the SEO of the main website can be improved.
Third, if you are interested in improving the visitors' or customers’ engagements, the microsite is one of the tricks to do. A microsite works by delivering information in detail as well as it focuses on a certain issue to publish. This is how the customer’s engagement is established better.
Furthermore, it is if customers can easily share content and information about your products on their social media. It works similarly to a traditional strategy, words of mouth. This is how people can acknowledge your products, events, and brands even more.
How to Create an Effective Microsite
Generally, the steps to make a microsite are not different from making the main website through the marketing agency. But sure, there must also be some differences as the purpose of both websites is different. So, here are some matters you need to pay attention to.
First, the domain name must be based on the campaign. Well, it is clear enough as the microsite must focus on the campaign. More importantly, make sure that the domain name must not too long. You can also use a unique domain extension to make it more memorable.
Second, although it is a microsite, not the main website, make sure to choose only the best web hosting. You must still do your best on the microsite since it will influence the image of your brand in general.
Lastly, complete the microsite with themes, tools, and other details based on the campaign you want to promote. For pharmaceutical digital marketing, you can choose a theme and details related to health and pharmacy. Explore and collect tools as many as possible although it is “only” a microsite. Yes, the microsite must look the best, again, for the improvement of the brand image.
So, are you interested to use a microsite for bio linkas a part of the business marketing?

Is this post is helpful?