In today's digital era, social media marketing has become one of the primary strategies for businesses to reach their audiences. Two main approaches in social media marketing are organic marketing and paid marketing. While both aim to increase visibility and engagement, they have different methods, costs, and outcomes. This article will discuss the differences between organic and paid social media marketing, as well as the advantages and disadvantages of each.

Social media has become an integral part of modern daily life. With technological advancements and widespread internet access, platforms like Facebook, Twitter, Instagram, and TikTok have transformed the way we communicate, interact, and share information.