Along with the skyrocketing popularity of TikTok, TikTok for marketing is no longer an alien. In fact, TikTok holds great potential as a marketing media with its 500 million users across the globe. This means that if you want to broadly introduce your brand to many more people, TikTok marketing is definitely an interesting idea.
However, promoting via TikTok is different from promoting via other social media platforms. So, it is important for you to know the strategy first. Here is how to use TikTok for marketing to promote your business.
Know How TikTok Works
TikTok is a social media platform that focuses on video sharing. Each video is 15 seconds and can be combined into 60 seconds. So, make sure you can promote your product or introduce your brand within that short of time. Do not forget to add video effects or background music to make the video more appealing.
TikTok users then can comment, like, and even share your product video. The more the interactions, the higher the chance your business will get exposure. With a higher engagement rate than Instagram, TikTok is surely suitable for optimally building brand awareness.
Create Attractive Content
The next tip for TikTok marketing is creating attractive content. You can try some tools like Ubersuggest or Ahrefs to help you find ideas by knowing trending keywords according to your business products. Then, you can use it as an inspiration to create content. Or you can ask your audience by having a voting of some topics that they like.
Basically, TikTok content ideas are not far from tutorials, product launching, product unboxing, and hashtag challenges.
Do not ever forget to add hashtags when you post a video on TikTok. The representative of TikTok itself said that hashtags are part of information that becomes a reference for giving video recommendations to other TikTok users. Make sure you use the most relevant hashtags with your business and content.
Besides trending hashtags, you can also use your branding campaign. For example, #bornpink for Blackpink concerts.
Respond to Comments
Responding to your audiences’ comments and questions can increase your account engagement. This doesn’t mean you have to respond to all comments and questions. You can choose ones that give positive information to your product and business. Also, do not hesitate to comment on other users’ posts to increase your brand awareness.
Those are some strategies you can use to use TikTok for marketing.