If you are a complete newbie in creating ads, you could create custom recorded ads for free in the Spotify ad Studio. That’s the beauty of Spotify social media campaign, they don’t always need a professional to reach audiences.
Type of Spotify Ads for Your Business
To decide what kind of ads you should use, you might want to consult with your paid social media agency. The three offered types of Spotify Ads for your business are audio ads, video ads, and also podcast ads.
· Audio Ads
With the data from Spotify, you could create an ad where your message relates to your target audience. Audio ads help small businesses connect with consumers when other digital media couldn’t. These audio ads wouldn’t be skipped and will most likely catch their attention.
This is also the type of ad you want to pick. You can arrange the script with your SEO management company. Considering Spotify is a music platform, which means their media is most likely in audio. Spotify audio ad itself is very short. Making it very hard to miss.
· Video Ads
If your SEO management company wants to be more creative, then video ads are your choice. Putting video ads on Spotify is great because they are listening to music. The chances of your ads being played on mute are low.
With Spotify ads, you could also offer sponsored sessions. This is users’ favorite because watching your ads mean that they’ll get a 30-minute ad-free listening session. This method is proven to heighten their interest in the video ads shown.
· Podcast Ads
If you have a social media influencer network that creates podcasts, this is your time to shine. You could integrate your script into the podcast to promote your small business. But to do that, you need to know all about the requirements. For example, the sample rate and the bit rate of the podcast to be trafficked as an ad.
Spotify Ads Features
One of the features that you could use in Spotify ads is Ad studio testing. You could ask your social media marketing for small businessesto run this process with you. You can analyze if there are enough promotions in your ads.
You can test different targeting tactics and reach more audiences. But, you also need to have a vision of the criteria of your target. Things like age, gender, and platform can help you to understand your audience better.
Spotify advertising is also much more flexible than the other platforms. The cost is lower and a great offer for small to medium businesses. The local social media marketing agency is more than willing to help you create the perfect ads because of all of the features offered by Spotify ads.
Another feature that Spotify ads offer is real-time context targeting. For example, if your brand is targeted at youngsters, then you might want to target moments when they are having fun or focusing so that your message reaches them and catches their attention.
This is also the strategy that social media advertising near me uses. Real-time context is a very powerful tool. Especially when you have all the data about what they like, what they listen to, and when they listen to Spotify. It makes it very beneficial to gain more audiences.
After finishing your small business campaign with Spotify, you will also get a detailed report. How many impressions do you get, and the number of conversions? You can also determine the completion rate of your campaign.
That is all you need to know about the connection between small business marketing and Spotify social media campaign. It is a very useful tool, especially in this day and age. With the big number of Spotify users, you can be confident that you will reach more audiences after putting your ads.