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Setting Up TikTok Ads in 5 Steps

by Admin

With more than 1 billion active users worldwide, TikTok is now one of the biggest social platforms for online ads. This allows your ads to be viewed by more people and your chances to reach a wider target audience are also bigger. On top of that, setting up TikTok ads for marketing campaigns is also easy. Get to know more on how to set up ads on TikTok here.

#1. Creating TikTok Ad Account

To start your TikTok marketing campaign, you need to create an ad account. You can do it on the TikTok Ads Manager of the platform. Here, you will be required to pick up your billing country or region. Then, you need to choose whether you are going to use this TikTok account for an individual or business purpose. You can click “Next” after that.

To create the TikTok ad account, you are also required to provide some basic information. This includes your email address (the active one) along with the password. Make sure that you use a verification code you got via email to sign up for the account.

#2. Creating and Installing the TikTok Pixel

When setting up TikTok ads, you also need to create the TikTok Pixel and install it. Here, you need to select “Developer Mode” or “Standard Mode”. After that, you can create your TikTok Pixel simply by setting up “Web Event”. 

#3. Creating a New Campaign

You can create a new campaign on your TikTok account under the “Campaigns” tab. Then, make sure that you push the “Create” button. It will provide you with the option to pick up your campaign objectives. Don’t forget to give a name to your campaign. After that, make sure that you set a TikTok marketing campaign-level minimum budget.

#4. Creating an Ad Group

To create an ad group on TikTok, you can start by choosing between “Website” or “App Install” as your marketing type. Once you have made your decision, make sure that you also define your target audience and select the type of delivery that you want to use.

#5. Creating a New Ad

Make sure that you configure the ad first before setting up TikTok ads. Here, you will be given options to preview the ads you’ve configured. Fear not to be creative when it comes to customizing your ad and making it unique.

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