For those of you who are in the world of marketing, business, and marketing, you must be familiar with B2B digital marketing. But for some people, the term B2B is a foreign term to the ear, B2B or business to business is a business carried out between other businesses, for example, one company with another, that's a simple example of B2B or business to business.
B2B Digital Marketing
It's a good idea to discuss B2B digital marketing before we go any further. B2B is a product or service marketing activity from one company to another.
The target market for B2B activities is directly targeting a company as a consumer. For example, a company engaged in the fabric sector, the company does B2B to apparel companies, not to individual consumers. The collaboration process carried out by the B2B marketing system also lasts longer than the collaboration between companies and individuals.
Then what is B2B digital marketing, it is the same as the process of b2b activities in general, but in this case, the activity is carried out digitally. Starting from doing promotions on websites, social media, and so on.
Usually, companies will use a microsite to reach their market, to create a microsite, you company owners can use S.id services because S.id has been tested in making a microsite for a bio link that will be displayed in the company's digital account.
There are several ways to run a B2B strategy, if you are a sales person, you can try the following ways:
1. Email marketing
Email marketing is a digital B2B marketing step aimed at reaching consumers more personally. B2b consumers tend to use logic and think positively about whether the product you offer can help the company grow or is more profitable than other products.
Therefore, to use email marketing, you as a salesperson must be able to focus on providing very important explanations and directly target the target market, for example, time, cost, and product quality.
The application of email marketing in a digital B2B marketing strategy is the most powerful way because it goes directly into the email of the target company.
Creating a website in carrying out a digital B2B marketing strategy is not an easy thing, once again, you can use the services of S.id for website creation because by having a website, the company will be considered more proper than not having a website.
By entering the company profile into the website, you no longer need to explain the company, you only need to provide the bio link you created at S.id before.