In the digital era, everything is growing faster and changing. This also happens in marketing. In the past, we knew banners as a marketing technique we often encountered on roads, shops, and others. Today there are also types of digital marketing banners. So then, how do you make digital banners that are right on target? Check out the following reviews.
Include Brand Name
The first step must be to include a unique brand name from your company. Generally, people see the brand of a product; if it is seen as credible, people will likely be interested in buying your product.
In addition, putting a brand into a digital banner means showing the audience about the products or services that your company has. So, the brand name, whether in the form of a logogram or logotype, must be included.
Enter Keywords and Tagline
Not only content that requires keywords. Digital banners also need valuable keywords to make it easier when searched on the google search engine. Besides, keywords help people find, understand, and remember the banner created.
In the banner, you should also include a tagline that contains a summary of the products or services the company offers to the audience so that the audience will more easily catch the function or tagline of the product or service.
Call To Action (CTA)
A call to Action is an essential component that invites the audience to visit the website, buy products or services, and even become regular customers of your company. Make your CTA clear, simple, and attractive. You can use persuasive and provocative sentences. Generally, this CTA is concise, between 2 – 3 words.
Pay Attention to Design
In making digital marketing banners, pay close attention to the design. Don't just consider cool banner designs. Several things must be considered, such as the structure and arrangement of the banner elements from the logo to the CTA.
Next, please consider the color combinations that match the brand image. Not only that, the use of images and types of typography also affects the effectiveness of a banner, all of which are tailored to the brand's needs—lastly, size selection.
Adapt to the Target Audience
Finally, in making banners, also pay attention to your target audience. Determining and understanding the target audience will make it easier for you to determine the communication style needed. In addition, the target audience will readily accept the advertising message in the banner.
Those are easy tips for making digital marketing banners. Let's grow your business right now using S.id right now. By using our services, you can include a link in your bio to various social media and even share a bio link. Sign up now and reach your target audience!