For the past few years, digital marketing has been dominated by the pursuit of the "FYP" (For You Page)—a dream for brands to go viral and rack up millions of engagements overnight. But now, audiences are growing tired. Viral content that once flooded timelines is now quickly scrolled past or ignored altogether.

Instagram is one of the most popular social media platforms in the world, with over a billion active users each month. While many people use Instagram to share photos and videos, there are many hidden features that can enhance the user experience.