![Why Is Brand Awareness Platform Important? Definition and Things You Need to Know!](https://cdn-sdotid.adg.id/images/38f3d856-d561-42ae-a394-10ac1ebf2e1d_1080x599.png)
Why Is Brand Awareness Platform Important? Definition and Things You Need to Know!
Brand awareness is the extent with which customers are aware of a company's identity and products or services, and is the foundation of a sales process and competitive advantage. Firms should begin by raising awareness within specific consumers and expand from there.