Brand awareness is the extent with which customers are aware of a company's identity and products or services, and is the foundation of a sales process and competitive advantage. Firms should begin by raising awareness within specific consumers and expand from there.

One of the marketing strategies used by reputable companies is social media marketing. This marketing strategy is used to reach out to customers as most of them use social media. Marketing can be carried out online for free. Evidence of the proliferation of online marketing is the growing number of social media marketing 2022.