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In the increasingly advanced digital era, the use of digital advertising platforms has become one of the main strategies to expand the reach and increase sales of small and medium businesses (SMEs). Digital marketing offers various opportunities that are more effective and measurable than traditional marketing methods. However, with the many choices of advertising platforms available—from Google Ads to social media like Facebook and TikTok—choosing the right platform can be a challenge for business people.

Amid global economic uncertainty, many businesses are struggling with challenges such as inflation, declining purchasing power, and increasing competition. However, history has shown that crises can actually be opportunities for businesses that are able to adapt quickly.

In today's competitive business world, having an effective marketing strategy is crucial for boosting sales. With so many tools available, it's important to choose the right ones for your business needs.

E-commerce has become an integral part of modern business, especially in Indonesia, where the growth of internet and smartphone users continues to rise. With numerous e-commerce platforms available, it is essential for business owners to choose the right platform to achieve their goals. This article will compare some of the most popular e-commerce platforms in Indonesia, including Tokopedia, Bukalapak, Shopee, and Lazada, and provide guidance to help you determine which is best for your business.

In today’s ever-evolving digital world, having a strong online presence is crucial to the success of your business. One way to strengthen your digital marketing strategy is by leveraging microsites.

In an increasingly digitally connected world, social media marketing has become one of the most effective strategies for reaching customers and building strong relationships with your audience. However, with so many social media platforms available, the biggest challenge for businesses is determining which platform best suits their needs.

Here are some ways to utilize a website effectively in the context of business and digital marketing:

B2B influencer marketing strategy is a business to business strategy to get more product and brand promotion through social media platforms.

This article gives you more information about TikTok macro influencers, the way to hire them, tips to get the best, and their cost.