How Small Brands Can Compete with Digital Giants
In today鈥檚 digital era, business competition is no longer confined to the local scale. Small brands now compete directly with digital giants such as Amazon, Google, Shopee, and Tokopedia. With limited resources, how can small brands stand a chance? This article explores strategies, unique strengths, and real-world steps that small brands can take to stay relevant and even outperform dominant players.