Social video is a powerful marketing strategy. Your target market can see, hear, and enjoy the content at the same time. That’s why social video attracts more people than other marketing strategies. The latest data even explains that adults spend up to 80 minutes per day watching videos. Indeed, you still have to learn how to create an attractive and powerful video. 

The Target of Your Video  

The first thing to consider is the target of your video. The truth is not all videos are made for selling. Some people may create a video for brand awareness. Others may create a video to educate people and classify their target market. 

In this case, you should also decide whether you want to get new customers, follow up with your customers, or educate them about your product. The data helps you to understand what kind of video you should create for marketing and promotion. 

Determine the Platform You Want to Use to Share the Video 

It is also critical to determine the social media platform you want to use to share the video. The platform you use helps to understand the shape, length, concept, and other elements of the video. For instance, you want to post your social video on TikTok.

It means you have to create a 60-second up to 10 minutes long video. The video should be a portrait. On the other hand, video marketing for YouTube can be longer than 10 minutes. The position of the long video should be landscape. It is the same case if you want to share video marketing on Facebook, Instagram, or Snapchat. 

Determine the Types of Videos You Want to Post 

The video should be educational, explaining, behind-the-scenes, or interview. It is also okay if you want to create a testimonial, product, entertaining, and narrative video. Indeed, the type of the video should be in line with the goal. 

For example, you want to increase your target market's trustworthiness. If so, behind-the-scenes or testimonials can be a good type of video to create. Interestingly, you don’t have to be strict with one type of video all the time. Use all types of videos to give variation to your followers. This strategy will make your target market more curious and attractive to your brand, products, and services.    

Now, you can start creating a social video for online marketing or promotion. The result will be more effective when creating videos based on the tips above. You are also happy because you get what you want after posting and sharing the video on your business social media accounts.