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Difference between SEO and SEM in digital marketing

by Admin
Entering the digital era, everything can be done via the internet, including one of them is marketing or what we call digital marketing. Now for those who have just decided to dive into the world of digital marketing, you will find a lot of SEO marketing later.
Knowing these two things is very important for your smooth process of understanding the world of digital marketing. The purpose of digital marketing is to introduce or disseminate information as widely as possible to the general public via the internet so that more and more people know and are aware of the existence of the product or brand. It is expected that sales figures will also increase along with the increasing brand awareness of a product.
Well, this is SEO, one of the critical features in increasing traffic and sales. To understand it better, let's go deeper.
Search Engine Optimization (SEO)
In Indonesia, it is known as search engine optimization. It is a systematic, structured technique or strategy to make a web page on the main page of the search results of many people according to the desired keywords.
In theory, doing SEO does seem relatively easy because you can easily read all the steps on google. But in practice, to be successful and have a significant impact takes a long time.
It would help if you were wise in analyzing which keywords to use and have a high potential for success. With the right keywords, you can increase traffic to website page visits according to the keywords you specify in search engines. If the performance is good, Google will place it at the top of the search results list.
Search Engine Marketing (SEM)
Not too different from marketing, SEO SEM is also a structured technique or strategy that aims to make a web page on the top list of search engine user search results.
The users of this SEM strategy usually have online stores that offer their products or services so that their potential customers can easily find them. Very rarely do people use SEM only for written content.
So what is the difference between SEO and SEM? The difference is in the cost. If you can use SEO for free, then SEM must pay first. How to pay? SEM pricing is usually done by looking at how many times a user clicks your page, or another language is pay per click.
That's the definition of SEO SEM marketing, and what's the difference between the two? If you are interested in using this technique, you can entrust it to https://home.s.id/.

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