Hi There!
Please don't get hung up on the status quo for your links. What you say and how you say it is essential to your brand communication.
The shortened links are:
Aesthetically pleasing
Long URLs don't look very good. With short links, the content becomes the focus rather than the URL.
Easy to remember
How many people can pronounce a 200 character URL? Some characters are easier to remember.
Traceable
Measure the performance of your links and content in real-time and make timely decisions.
Space Saver
Whether in a profile bio, in a Tweet, or on a business card, URL shorteners can save space.