Jakarta, July 15, 2025 – Amid Indonesia’s rapidly growing digital economy, which reached USD 90 billion in 2024 according to the Google-Temasek-Bain & Company report, S.id has officially launched its new Shop feature. This feature allows users to create digital stores to sell digital products and services. The launch aims to support the 12 million Indonesian creators who produce up to one million pieces of content per month—making Indonesia the largest content producer in Southeast Asia.
S.id currently serves 1.75 million active users with over 15.3 million shortened links and 1.43 billion microsite visitors. While widely used in Indonesia, the platform has also gained traction in 191 countries. S.id is used across various sectors, including education, SMEs, personal branding, and events.
S.id** Shop: A Digital Store Solution for Digital Products**
S.id** Shop** is a new feature that enables S.id users to create a digital storefront to sell products and services such as e-books, online courses, templates, software, digital music, videos, and consulting services. With Indonesia’s e-commerce market projected to hit USD 94.48 billion by 2025 and grow at 15.5% annually (Mordor Intelligence), the launch of S.id Shop comes at the right moment to help creators monetize their digital work.
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“S.id Shop is our initiative to provide a complete digital solution, making it easier for Indonesian creators to monetize their digital content,” said Dimaz Maulana, Director of S.id. “With the largest creator ecosystem in Southeast Asia, we see a huge opportunity to help creators grow their digital business in a practical and effective way.”
How S.id Shop Works
S.id Shop integrates seamlessly with users’ S.id microsites in just a few steps. First, users create a microsite as their digital store landing page. Then, they upload and manage their digital products via the S.id** Shop dashboard**. Once products are added, they can be linked to the microsite and shared through S.id short links.
The feature provides a user-friendly setup where users can create a microsite, list their products, and start selling instantly. The centralized dashboard allows creators to manage product listings, monitor availability, and handle payments through a secure and easy-to-use system. S.id Shop supports multiple payment methods and ensures data safety through strong security protocols.
Additionally, the platform offers comprehensive analytics, helping sellers understand their store’s performance, buyer behavior, and make informed business decisions. S.id Shop is flexible for individual creators, freelancers, and even companies selling digital products.
Platform Security Commitment
As a platform enabling user-generated content, S.id takes security seriously. Dimaz Maulana reaffirmed:
“We will continue optimizing the performance of the S.id platform to deliver greater impact for Indonesia’s and the global digital ecosystem.”
S.id actively filters harmful content such as online gambling, pornography, and phishing. The platform has blocked over 209,460 problematic accounts, blacklisted 581,866 malicious domains, and flagged 263,419 dangerous links, with 92% of threats identified as phishing attempts. S.id collaborates with partners such as IDADX, NetCraft, PhishLabs, Phishtank, SURBL, VirusTotal, URLVoid, and other cyber-security providers to enhance user safety.
Platform Growth and Ecosystem Expansion
S.id has experienced 81% user growth, from 965,000 users in 2023 to 1.75 million today. Microsite usage has also tripled. With an average of 37 million daily visits, the platform offers attractive business opportunities for creators and digital entrepreneurs.
Beyond S.id Shop, the development team continues to expand the digital ecosystem with apps like:
- Klip.id – a frame generator for events and communities
- 321.id – a trivia game app that also functions as an online survey tool
These innovations align with S.id’s mission to offer integrated digital solutions for diverse user needs.
S.id’s success is supported by the Ministry of Communication and Digital Affairs through PANDI (Indonesia Domain Name Management), which emphasizes the importance of healthy and impactful digital platforms from Indonesia.
Availability and Access
S.id** Shop is now available to all S.id users at no extra cost.** Creators can start building their digital store and monetize their digital products via home.s.id or through the S.id** dashboard**.
With 74.6% internet penetration in Indonesia, equivalent to 212 million users (DataReportal), the market potential for digital stores is enormous.
S.id Shop is designed to provide a seamless experience for creators to reach buyers, manage digital businesses, and build new income streams from their creativity. It serves as a bridge between creator innovation and the demands of the Indonesian digital consumer.
**About **S.id
S.id is Indonesia’s leading URL shortener and microsite platform that provides a fast, simple, and reliable way to shorten links and create websites. With a strong focus on user experience and continuous innovation, S.id continues to develop tools and features that support both individuals and businesses in their digital transformation journey.
Media Contact:
Dimaz Maulana
Email: [email protected]
Website: https://s.id S.id
Shop: https://s.id/shop
Data Sources:
- e-Conomy SEA 2024 Report by Google, Temasek & Bain & Company
- GroupM-GOAT Indonesia “State of the Creator Economy” Report
- Indonesia E-commerce Market Analysis by Mordor Intelligence
- Digital 2025: Indonesia by DataReportal
For more information about S.id** Shop** and how to start your digital store, visit home.s.id or contact our support team at [email protected].